Our Story

I received a Nappy Cake for a gift when I had my first little girl in 2012 and thought it was such a great idea. 6 years later I decided to start a side business using my creative talents, making nappy cakes and other packaged baby gifts. This business soon grew into much more.

With 10 year’s experience in business and being a Mum to two beautiful girls, I grew a desire to support other parents in our region. We were lacking a level of quality, variety, resources and advice for new parents in our community.

It can be overwhelming to find the many things you need when you're having a new baby, especially if you’re a first-time parent. So, in 2019 So Cute Baby & Co came to life. Bringing to the limestone coast a full offering of everything you need for baby from car seats, strollers, nursery furniture to all the essentials and an extensive, quality range of clothing for baby and kids up to 5 years. Gifts and Manchester galore fill our store to offer that boutique style feel with everything just So Cute!

While I simply love all things baby my passion comes from a desire to support parents learn about the many different products available and helping them discover the best options for them and their new baby. Let’s face it sometimes we just need those things that can make life that little bit easier.  

Browse the range online or visit our store in the Mount Gambier Marketplace. With a great team of Mums on hand we are here to help. 

Kelly Nicholson
(Founder & Owner)

Ph: (08) 8724 8310
Email: kelly@socutebabyco.com.au