Our Story

So Cute Baby & Co began from a simple love for all things baby. It all started back in 2012 when I received a beautiful nappy cake as a gift for my first little girl – such a clever and thoughtful idea! A few years later, I turned my creative passion into a small side business making nappy cakes and baby gift sets. What started as a hobby quickly grew, and by 2019 So Cute Baby & Co became a much-loved baby store in the Limestone Coast region.

Over the years, my biggest joy has been helping parents, especially first-time parents discover quality, practical products that make life with little ones just that bit easier. As a mum of two myself, I know how overwhelming it can feel trying to choose the right baby essentials, and I’ve always loved sharing honest advice and beautiful finds that I truly believe in.

In July 2025, after five and half wonderful years as a physical store, we closed our doors and moved online only, focusing on a carefully curated collection of trusted brands and products we genuinely love. While our range is smaller, it’s selected with the same care and passion that started this journey.

Thank you for supporting this next chapter, I can’t wait to continue helping families find those so cute essentials and gifts that make parenting a little easier and a lot more fun!

Kelly Nicholson 
(Founder & Owner)

Ph: 0419 800 092
Email: kelly@socutebabyco.com.au